WARNER BROTHERS COMPANY MANUFACTURERS, NEW YORK, “ORIENTAL” CIRCULAR 1924

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Location: Dayton, Ohio, United States
Ships to: US,
Item: 354038630498

Condition:Pre-owned An item that has been used or worn previously. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller Notes:“This listing is for a 1924 advertising circular for the Warner Brothers Company “Oriental” corset.”
Department:Women
Cup Size:Does not apply
Vintage:Yes
Size:See listing description
Material:Paper Fiber
Accents:Does not apply
Character:Does not apply
Fabric Type:Does not apply
Warner Brothers Company, Inc.:Warner Brothers Company, Inc.
Support Level:Does not apply
Style:Paper advertising circular
Color:Off-wire, some browning from age
Closure:Does not apply
Band Size:Paper advertising circular
Theme:20s, Paper advertising circular
Type:Circular
UPC:Does not apply

eBay TYPE OF SCRIPOPHILY, EXONUMIA, NOTAPHILY꞉ Manufacturer-to-retailer advertising circular. COMPANY NAME꞉ Warner Brothers Company, Inc. ADDRESS꞉ 325 Lafayette Street (factory address, now an exclusive residential condominium building). CITY, COUNTY & STATE꞉ Bridgeport (Fairfield County) Connecticut. PRODUCT LINE꞉ “ORIENTAL” undergarment. DATE ON FORM & YEARS OLD꞉ 1924. 98-years old. TYPE OF DOCUMENT꞉ Promotional material. GENERAL COLOR(S)꞉ Off-white with blank inks. Illustration printed in halftone. MEASUREMENTS꞉ 8½” x 11”. EMBOSSING꞉ No. TAXATION/REVENUE/OTHER STAMPS꞉ None. WATERMARKS ON PAPER꞉ None. FOLDS꞉ Appears to be no vertical (up and down) and two horizontal (left to right). CORNERS꞉ Sharp, in excellent condition. HOLES, TEARS, DAMAGE꞉ Browning from almost 100-years of age. A small moisture stain on the front, right side, lower 1/3rd. No tears, rips or heavy folds. ADDITIONAL NOTES꞉ This is truly a rare find. Suitable for framing. Would look great hanging in the lobby of the Lofts on Lafayette Condominiums or in its sister buildings. A LITTLE ABOUT THE WARNER BROTHERS COMPANY, INC.: The Warner Brothers Company, Inc., were known in the textile industry as corset manufacturers. As doctors in the late 1800s, brothers Dr. Lucien and Ira De Ver Warner became concerned with the use of the corset in women’s fashion. The corset was a piece of underclothing meant to give women an “hourglass” figure desirable at the time. But the tight, uncomfortable steel-and-bone contraptions could be painful, break ribs and they often caused internal injuries. The Warner brothers preferred that women stopped wearing these devices completely, but that wasn’t likely to happen. So Lucien, who had quit his job to lecture on the adverse medical effects of the corset, invented a more flexible version, using “Coraline” plant fibers and an ingenious design for wearers to achieve the same shape without the organ-shifting and nerve-deadening pain. Ira’s wife tried out this garment, and gave her seal of approval. So, with only $2,550 the two doctors started a business producing and selling “Dr. Warner’s Coraline Health Corsets.” They were an immediate success. In 1876 the brothers moved their operation to the corner of Atlantic and Lafayette Streets in Bridgeport, where they could be part of one of the nation’s most productive centers of industry. Over one thousand employees crafted 6,000 corsets on a daily basis, quickly becoming the largest and most popular corset manufacturer in America. They quadrupled the size of the factory as they grew, and as a side project manufactured “base balls” for the new American game just gaining popularity. The Warners’ employees included large numbers of immigrant women, and the company provided for them by opening the Seaside Institute on the opposite corner of Lafayette and Atlantic Streets. Opened in 1887 in a ceremony featuring the nation’s first lady, Frances Cleveland, the Institute provided housing, a restaurant, a library, and classrooms where these women could learn the English language and civics in order to become Americans. By 1894, the Warners were millionaires and friends with some of the most powerful people in America, including John D. Rockfeller and Theodore Roosevelt. When they retired, they left the company in the hands of their sons, who took it to even greater heights of success. The popularity of corsets declined in the early 20th century, and in 1914 they bought the patent for the brassiere from inventor Mary Phelps Jacob, becoming the first to manufacture it on a large scale. (Research credited and our thanks to the Bridgeport Library Organization). With the corset all but extinct by the mid-1930s, the company’s new leadership focused on developing new products. In 1937, the company that revolutionized corsetry revolutionized the brassiere by assigning letters to various cup sizes. The ABC Alphabet Bra set the standard for bra sizing that is still used today. By the early 1940s, the company was profitable again, bringing in $1 million by 1947. Sales of bras, girdles, and the cross-promotion of the Merry Widow line of corselets with the 1952 Lana Turner movie of the same name, led to record profits. A partnership between DuPont and Warners lead to the 1959 invention of Lycra, which allowed for new designs in shapewear and more snug-fitting bras. The late 1950s also saw Warner Brothers diversify its product lineup to include menswear and accessories, as well as sportswear for both men and women. Distribution was expanded by sales in large chain department stores such as JC Penney and Sears. The company also expanded production by opening manufacturing facilities overseas. In 1960, Warner Brothers Company purchased major American shirt manufacturer C.F. Hathaway strengthening the company’s foothold in the sportswear market. In 1961 Warner Brothers went public and was soon generating revenues in excess of $100 million. In 1966, it acquired another large clothing maker, the White Stag Manufacturing Company. In 1968 the Warner Brothers Company changed its name to Warnaco, Inc. and continued to grow its business exponentially through various mergers and acquisitions throughout the 1970s. The company’s success peaked in 1998 with $1.95 billion in revenue. Soon after, however, sales dropped rapidly, and saddled with debt from all the recent acquisitions and mergers, in 2000, the company lost $200 million. In 2001, Warnaco filed for Chapter 11 protection. On October 31, 2012, the company announced that it would be acquired by PVH. (Research credited and our thanks to WikiPedia.Org). ABOUT THE ITEM꞉ This is an original 1924 Warner Brothers Company circular / introductory letter that accompanied a small trial order and promotional folders. SHIPPING COST꞉ Your shipping cost is calculated when checking out. To keep your shipping cost as low as possible, it’s based on weight, package size and destination (i.e. “DIN”). This item ships by United States First Class Mail, Priority Mail or eBay International Delivery. Orders typically ship within one business day of your payment being received. This item will be mailed in a large envelope, box or cardboard tube to minimize folding in transit. We DON’T take historical documents and refold them to save on postage costs.

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